• All You Need To Know About Ad Recovery

      One of the biggest challenges for publishers and any marketer today are ad blockers. For marketers, rising ad blocking rates result in the inability to reach the coveted adblocking audience. In addition, high ad blocking rates lead to smaller ad inventory, which may eventually increase CPM rates. Since ad blockers came into play over a decade ago, adblocking rates have skyroc ...

      Marketing Technology Blog- 85 readers -
    • I Believe B2B Social Media Marketing Success is Exaggerated

      Let’s start this conversation by saying all of my evidence is anecdotal. I haven’t done any widespread research to prove my instincts; I just continue to have more and more people whispering to me that they don’t use social media to drive results. And they’re not suffering at all; their companies are doing great. “Wait!”, you declare, “They could be doing so much better!” Nope.

      Douglas Karr/ Marketing Technology Blogin Social- 50 readers -
    • What is Native Advertising?

      As defined by the FTC, native advertising is deceptive if there is a material misrepresentation or even if there’s an omission of information that is likely to mislead the consumer acting reasonably in the circumstances. That’s a subjective statement, and I’m not sure I want to defend myself against the powers of the government.

      Douglas Karr/ Marketing Technology Blog- 54 readers -
  • SOCXO: Advocacy Marketing with Performance-Based Pricing

    As part of the Content Marketing landscape, Digital Marketing has so far been the preferred approach for Brands to reach and engage its audience online. The typical Digital Marketing model comprises a combination of Email, Search and Social Media Marketing and has so far used a formulaic and paid approach to create and distribute brand content online.

    Marketing Technology Blog- 9 readers -
  • CloudCherry: A Complete Platform for Mapping Customer Journeys

    Customer journeys aren’t as simple as we’d like them to be. With a plethora of digital and traditional channels, our prospects shift and bounce between sources to find new products and services, then research and consider their purchase. That requires marketers to leverage multi-channel solutions to plot, measure, and optimize those journeys to increase sales, retention, and advocacy.

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Sales and Marketing Acronyms

    It seems every week, I’m seeing or learning another acronym. Well, time to share them all in one nice post thanks to the team at Blueadz, who made this amazing infographic, 60 Marketing & Sales Acronyms Everyone Needs to Know. Sales Acronyms ABC: Always Be Closing This is the first of the sales acronyms you should learn as a young sales rep! It’s pretty much the way it works.

    Marketing Technology Blogin Paid Search- 12 readers -
  • PHP: Use the WordPress API to Build a Shortcode to List Subpages

    We’re working on quite a complex implementation for an enterprise client right now. The site is being built in WordPress but has a ton of bells and whistles. Often, when I’m doing this type of work, I like to save the custom code for repurposing later on other sites. In this case, I thought it was such a useful function, I wanted to share it with the world.

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • The Only Theme You’ll Ever Need for WordPress: Avada

    For a decade, I’ve been personally developing custom and published plugins, correcting and designing custom themes, and optimizing WordPress for clients. It’s been quite a roller coaster and I have very, very strong opinions about the implementations I’ve done for companies large and small. I’ve also been critical of builders – plugins and themes that enable unrestricted modifications to sites.

    Douglas Karr/ Marketing Technology Blogin Blogging- 8 readers -
  • Podcast Advertising Is Coming of Age

    With the unbelievable growth of podcasting over the years, I feel as though the industry has been slow to adapt advertising technologies to it. There’s little or no reason why the same advertising strategies developed for video couldn’t be applied to podcasting – even just pre-roll ads, for example.

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • 2018 RSW/US Marketer-Agency New Year Outlook

    If you ask a dozen marketing agency owners what they do, whether or not they’re growing, and how they profit from services they offer… I’m fairly certain you’ll get a dozen different answers from each. I have little doubt we all love what we do for our customers, but we all find a path we’re good at and head that direction.

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • Account-Based Sales Strategy is the Future, and Groove is Here For It

    When it comes to SaaS software sales, targeting individuals is hardly a model of efficiency. After all, an average of 5.4 people are involved in a single enterprise sales decision. Given that group-based vetting is the norm, account-based sales (ABS) is more productive than targeting specific leads. The account-based approach to selling, however, can be time consuming.

    Marketing Technology Blog- 20 readers -
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