• Caraa, Mashable and R/GA are named Most Innovative at the 2017 Digiday Awards

      Luxury fitness brand Caraa, media company Mashable and digital agency R/GA were honored for their innovations in media and marketing tonight at the Digiday Awards gala. The Digiday Awards, Digiday’s biggest awards program of the year, honor the best creative marketing and advertising being done today by brands, agencies, publishers and platforms.

      Digiday- 19 readers -
    • Facebook video ad viewability rates are as low as 20 percent, agencies say

      Facebook’s metrics woes may be far from over. After fessing up to a string of measurement errors over the past six months, the social media company has bowed to pressure from ad buyers and started letting third-party auditors check its numbers. Some agencies started using the new auditing capabilities a few months ago and have been stunned to see viewability rates on Facebook ...

      Digidayin Social- 28 readers -
  • Six key steps toward building trust in programmatic advertising

    By John Murphy, Head of Marketplace Quality, OpenX Programmatic advertising is a $45 billion industry, and it’s poised to become the primary way in which a majority of all advertising is globally traded. However, as a recent CMO Council report found, seven in ten CMOs still have significant trust concerns about the quality of programmatic advertising.

    Digiday- 11 readers -
  • Inside Deutsche Telekom’s new media model

    For Deutsche Telekom, bringing media in-house is about strategy, not execution. The shake-up, almost a year in the making, gives marketers at the German telecommunications firm full control over the media strategy for 13 of its sub-brands across Europe. A mix of marketing, sales and procurement executives make up the international team, which will act as the nucleus for the ex ...

    Digidayin Affiliate- 11 readers -
  • The pivot to reality for digital media

    Forget the pivot to video; the pivot to reality is in full swing in digital media. The culprits are well-known. Google and Facebook have an iron grip on digital ad revenue. Publishers are trying to save themselves by making wholesale shifts in their business models, but they can’t transition fast enough.

    Lucia Moses/ Digiday- 14 readers -
  • Why Shortlist Media is holding off on first-price programmatic ad auctions

    Shortlist Media, which publishes weekly, free city magazines Stylist and ShortList, has gone cold on the idea of moving to first-price auctions after talking at length to the buy side of the market. The publisher planned to introduce first-price auction capabilities to its ad tech stack, which it started rebuilding about four months ago.

    Digiday- 11 readers -
  • Digiday Research: For most publishers, video is less than 25 percent of total content

    Digiday’s “Research in brief” is our newest research installment designed to give you quick, easy and digestible facts to make better decisions and win arguments around the office. They are based on Digiday’s proprietary surveys of industry leaders, executives and doers. “Pivoting to video” has been the talk of the digital media industry recently, with Mashable, Vocativ, Mic, ...

    Digidayin Content- 6 readers -
  • Chinese agencies are expanding to the US

    When Beijing-based independent digital shop Hylink opened an office last year in Santa Monica, California, Michael Horvitz joined the shop as its director of strategic partnerships in sports and entertainment, the seventh employee in that office. Although Horvitz has never lived in China, he has U.S.

    Yuyu Chen/ Digidayin Paid Search- 12 readers -
  • How Petco is Amazon-proofing its e-commerce strategy

    When Brock Weatherup needed a mailbox after moving to San Diego for a job at Petco, he did what a lot of people do and went on Amazon. After he made his purchase, Amazon recommended other mailboxes he could buy. “I don’t know about you, but I’ve bought one mailbox in my life,” said Weatherup, Petco’s evp of strategic innovation and digital experience.

    Digidayin How To's- 11 readers -
  • Niche or reach: the power of influencer marketing

    by Bijal Shah, corporate marketing director, Digital Remedy Marketing isn’t just for the big dogs anymore. The introduction of new, accessible channels in the last decade have revolutionized the industry — TV replaced by video ads, e-mail taking over direct mail, and influencers overpowering celebrity endorsements.

    Digiday- 8 readers -
  • Vertical video ads are slow to take off in the UK

    Vertical video is often lauded as the future, but it’s stubbornly not the present in the U.K. On the surface, there’s a lot of action, as publishers like News UK, Hearst and the BBC — not to mention big platforms like Facebook and Snapchat — have added vertical video capabilities. But many publishers have not, and agencies have been slow to create vertical ad campaigns, accord ...

    Digiday- 11 readers -
  • The state of the ad industry’s preparations for the GDPR, in 4 charts

    Just over six months are left until the enforcement deadline for Europe’s General Data Protection Regulation. Companies are making their final preparations for the far-reaching data privacy law after making wholesale changes to how they process and store data. Now, the onus is on marketers to figure out how to communicate a value exchange with their customers that makes sharing ...

    Digiday- 19 readers -
  • As brands run from the association, a streetwear backlash has begun

    As streetwear style — hoodies, graphic T-shirts, baseball hats, sneakers, etc. — has moved from the periphery to become the main event in fashion today, more and more brands that have been lumped into the category are shrinking away from the association. Jayne Kim, a designer at Stussy, said in an e-mail that the brand didn’t qualify as streetwear, despite being one of the ha ...

    Digiday- 11 readers -
  • Why Colin Kaepernick has few brand suitors

    Staring out from the cover of this year’s GQ “Men of the Year” issue is Colin Kaepernick, one of the most talked-about figures in America today. Kaepernick, who led the San Francisco 49ers to the Super Bowl in 2013, has nearly 5 million followers across Facebook, Instagram and Twitter. But since his kneeling during the national anthem at NFL games to protest racism and police ...

    Digiday- 12 readers -
IMGlance Facts
  1. listed
  2. #2 in our ranking
  3. 4,856 posts, read by 79,999 readers
  4. 16 readers per post
  5. 114 Posts per month
Facts last updated: (2017-11-20 17:12:14 UTC). Update Frequency for posts: 6 minutes. Posts last updated: .
Get the top posts daily into your mailbox!